Meta & Google Ads for D2C brands
Break the revenue ceiling and scale profitably.
Stuck between ₹10L and ₹1Cr a month? We build full-funnel Meta and Google systems that grow spend without collapsing your ROAS — and we show you the numbers every week.
Client results to date
₹5.3 Cr
Revenue for one ethnic wear brand in 6 months
8.8x
Blended ROAS across an 8-month engagement
+300%
ROAS lift for a US home services company
30+
D2C brands scaled across India and the US
Meta Business Partner
Google Premier Partner
Shopify Partner
Google Analytics Certified
Month-on-month contracts
Meta Business Partner
Google Premier Partner
Shopify Partner
Google Analytics Certified
Month-on-month contracts
Where we go deep
Categories we have already scaled.
Ethnic Wear
Salwar Suits
Jewellery
HVAC & Home Services
Beauty & Skincare
Fashion Accessories
Home & Living
Wellness
Sound familiar?
Four things holding you back right now.
01
Stagnant revenue
You have been stuck at the same monthly number for months. Every time you raise the budget, ROAS falls to meet it.
02
Rising CAC
Cost per acquisition keeps climbing and quietly eats the margin you thought you were buying with more spend.
03
Low ROAS and CVR
Traffic arrives but does not convert. The landing page, the offer and the ad are telling three different stories.
04
Creative that plateaus
The same angles are recycled until they fatigue, so broad audiences never get a reason to stop scrolling.
Tired of empty promises
Let us talk about real results.
Five engagements, five different starting points. Every number below came from a brand that had already plateaued before we started.
₹5.3 Cr
From a hard plateau to ₹5.3 Cr in six months
The brand was doing ₹60–75 lakhs a month and could not push past it. We rebuilt the account as a full funnel with a distinct offer at every stage, then scaled with a cost cap so ROAS held as spend climbed. Bottom-of-funnel DPA hit a 14% CTR and 16.3 ROAS across 1,000+ conversions; mid-funnel held 8.3 ROAS.
$284K
300% ROAS lift for a home services company
They were running Google Ads but ignoring bottom-of-funnel intent. New BOF campaigns returned a 25.31% CTR and 10.06% conversion rate at 7 ROAS, alongside two Performance Max campaigns for their best sellers. Revenue rose 82% in two months.
₹1.1 Cr
₹1.1 Cr in a single month after three flat ones
Revenue had been pinned at ₹70–85 lakhs. Google was underfunded relative to Meta, so we doubled that budget, launched Advantage Shopping campaigns on top sellers and a city-level campaign, then ran CRO on the product pages to lift conversion rate.
₹72 L
A cost cap that finally stabilised CPA
At ₹22–24 lakhs a month and 2.2 ROAS, scaling without a cap made CPA swing wildly. We tested to find the winning cap, scaled on it, added Reels-specific video campaigns and introduced Google Ads. ROAS settled at 3.3.
8.8x
₹3.6 Cr at 8.8 blended ROAS
Stuck at ₹20–25 lakhs, the account needed a full-funnel rebuild: carousel ads on best sellers and top cities at the top, offer-led video and static in the middle, DPA at the bottom. BOF reached 16 ROAS on Meta and 30 on Google.
The engagement
This is how we work.
01
Brand & product exploration
Before a rupee goes into ads we build a real buyer persona — not just demographics, but interests, language, and where attention actually sits. That research becomes the strategy your account is built on.
02
Website and landing page CRO
Traffic is only half the equation. We A/B test pages, tighten copy and rework the buying experience so more of the same spend converts — lifting average order value and lifetime value with it.
03
Creative asset optimisation
New angles ship continuously, not once a quarter. We monitor which creative carries the account, retire what fatigues, and use broad targeting plus data signals to keep performance compounding.
04
Weekly call and reporting
You get a detailed report every week and a call to walk through it — what moved, what did not, and exactly what we are doing next. No dark periods, no guessing what your agency is up to.
Why choose us
Why Exza over others?
Our two success metrics are growth and profitability. That means the work goes well beyond the ad account — offers, creative and the buying experience all have to pull their weight.
One of thirty accounts
- No strategy tied to the goal you actually care about
- Long-term contracts that lock you in early
- Reporting you cannot interrogate
- Treated as one of thirty-plus clients
- Silence between invoices
A priority partner
- New ad angles created and tested continuously
- Month-on-month contracts, earned every month
- Transparent weekly reporting you can question
- Treated as a priority partner, not a ticket
- Proactive daily communication with ideas
Do not take our word for it
See what our clients say.
“
Exza Digital’s expertise in scaling D2C brands is unparalleled. They not only understood our challenges but provided customised solutions that drove tangible results. Within a mere 90 days our brand witnessed remarkable growth.
Co-founder
“
Partnering with Exza Digital was a game-changer. In just 45 days they boosted our ROAS by 200% and grew brand revenue by 300%. Their expertise and dedication surpassed our expectations.
Founder
Get every answer
Questions, answered.
How can you help my brand get past 10L a month?
We build and run customised strategies across Meta and Google, tuned to your margins. By restructuring spend, sharpening the audience and testing continuously, we work toward doubling revenue within 90 days and pushing past the 10L ceiling for good.
What makes your approach to ROAS different?
We optimise for sustainable ROAS, not a good screenshot. That means auditing what you are already doing, forming a data-led strategy, testing creative rigorously and re-optimising on performance — balancing scale and efficiency rather than trading one for the other.
How do you handle operational inefficiencies and high RTOs?
We audit your current operational flow to find the bottlenecks, then put tailored SOPs in place to streamline fulfilment, cut RTOs and lift customer satisfaction. Growth that outruns operations does not last, so this runs alongside the media work.
Can you share results from brands like mine?
Yes. We have worked with 30+ brands across the D2C space, and five of those engagements are summarised above with real numbers. We will walk through the ones closest to your category, margins and price point on the first call.
How will we communicate once we start?
A weekly report and a weekly call covering performance, what we changed and what is next, plus proactive day-to-day communication. You will never have to chase us for an update.
How quickly will we see results?
It depends on your starting point and category, but most clients see tangible movement within the first month. We aim for meaningful milestones — typically doubling revenue — inside 90 days.
Limited onboarding each month
Ready to skyrocket your sales?
Tell us where you are stuck and we will map the fastest route past it. No pitch deck, no retainer talk until the plan makes sense to you.